Ashrafur Rahman
Google has introduced a new site-level approval process for AdSense for Search (AFS) sites, effective from March 4, 2024. This change requires publishers to add their new sites to the Sites page in their AdSense account before they can display AFS ads. The new process involves a verification step to confirm domain ownership or content modification rights, and a review for compliance with AdSense Program policies and Google Publisher policies. Once approved, the site will be marked as “Ready” for AFS ad display.
Key Points of the New Approval Process:
- Verification of Ownership: Publishers must prove they own the domain or can modify its content.
- Policy Compliance: Sites must adhere to AdSense Program and Google Publisher policies.
- Approval Deadline: Existing AFS sites must be submitted for approval by August 30, 2024. Ads will continue to serve during this interim period.
- Consequences of Non-Submission: If sites are not submitted by the deadline, Google will stop serving AFS ads until approval is granted.
This new approval process is part of Google’s ongoing efforts to maintain high-quality standards for ads displayed across its network. Publishers are encouraged to familiarize themselves with the updated requirements to ensure uninterrupted ad service12.
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